Business design is a business activity to define viable business goals, and the key enablers to achieve the business goals. 

Business Design

Good Business design need to ensure that the great business ideas can make money and contribute to company growth over time.

Business design has connections with company strategies in the Business Leadership Model(BLM), as the business design involves: 

  • Customer selection
  • Value proposition
  • Value capture
  • Scope of activities
  • Sustainability

However, due to the rapidly changing  business environment they live in, for most small-middle-sized businesses, using the BLM model is too complex for them to implement.   


In our experience, the Agile Business Design method is more suitable for most small-middle sized businesses to achieve their business goals.